Holcim solutions take center stage in new rock-inspired ad featuring Parokya star Chito Miranda

Leading building solutions provider Holcim Philippines is highlighting its strength in providing a reliable supply of innovative and sustainable construction materials in its latest commercial featuring rock star Chito Miranda.


In the ad, Miranda, frontman of the rock band Parokya ni Edgar, plays a sales officer confidently guaranteeing potential customers– a homeowner, an architect, and a contractor– that Holcim has the right solution for constructing homes, buildings, and roads. The commercial features a punk rock music with crunchy guitar riffs and powerful vocals to further reinforce Holcim Philippines’ bold message. 


Beyond showcasing Holcim’s range of high-performance building solutions for major construction projects, the commercial highlights how the company’s offerings are  “maaasahan,” and “okay sa kalikasan” in line with its promise of reliable supply and sustainable products.


Holcim Philippines Senior Vice President for Retail Sales Albert Leoveras: “It’s a privilege to work with Chito on this campaign. We are excited to have rock legend help us creatively communicate to the public the value of using Holcim cement solutions.” 


Holcim Philippines Senior Vice President for Infrastructure and Industrial Sales Ramakrishna Maganti: “We put together a top-notch team to produce this video, and we’re very pleased with the final result. We hope this ad further inspires confidence in our diverse line of products. Sa Holcim, basta konstruksyon, may solusyon!”


The commercial a diverse array of Holcim's innovative building solutions. Leading the pack is Excel ECOPlanet, an environmentally friendly cement specifically formulated for homes and low-rise buildings. For infrastructure and road projects, Solido is the ideal solution. The lineup also features specialized building solutions like Optimo, the sustainable cement for high-rise building projects, and WallRight, a high-quality masonry cement. Lastly, Holcim introduces its new skim coat and tile adhesive product lines, TectorPlast and TectorCeram.


Check out the video below