Leading cement manufacturer Holcim Philippines, Inc. has partnered with an emerging digital platform for the construction sector to better reach industry professionals on how the company’s various solutions and offerings can support them in their projects.
Holcim Philippines has tied up with Pinoy Builders, a website focused on providing relevant and helpful content for construction professionals in the Philippines including industry trends, project management tips and building material use updates. Specialists and experts from Holcim Philippines serve as resource persons on topics such as cement, concrete and health and safety.
Holcim Philippines Senior Vice President for Marketing and Innovation Ram Maganti said the partnership is helpful in the company’s efforts to reach the country’s construction professionals who are steadily using online platforms for industry news and professional development.
"The Philippines is a very digitally savvy country and majority of professionals in the Philippines' construction industry are millennials who are 'digital natives'. With its steadily growing number of subscribers and followers, Pinoy Builders is helpful in our efforts in engaging and positively influencing the construction industry. We are excited in continuing to contribute to this platform to let Filipino building professionals know how our offerings and solutions can help them in their projects,” he said.
Pinoy Builders has also recently branched out to provide webinars in collaboration with building industry groups such as the United Architects of the Philippines and Philippine Institute of Civil Engineers. The first webinar on cement basic and cement types featured members of Holcim Philippines’ technical services team.
Launched in April 2019, Pinoy Builders attracts about 150,000 visitors per month making it a powerful platform to communicate and engage with members of the building industry.